Marketing strategy & planning.
I work with companies to develop their marketing and brand strategy, create a plan that works for them, and then execute to achieve success. I start with helping them identify their goals and then chart the best course forward that fits their resources, timeline, and budget.
While working with one company, I helped them grow from a small brand with a very small marketing team, to a national brand with comprehensive marketing support across all facets. I helped them grow to over $300M+ in sales, expand recruiting efforts internationally, and create unique retention programs that both attracted and developed leading talent.
My strategy projects include things like building a comprehensive marketing plan, strategizing on specific areas of marketing, helping to streamline or set up marketing processes, implement new marketing tools, etc. For some of my clients we meet routinely simply to keep them accountable and consistent with their efforts. Others we create calendars and then I help them execute. It all depends on the needs and resources of my clients.